Business customers today receive too many marketing messages from companies trying to attract their attention. Magazines and e-newsletters, on the other hand, are coveted, looked forward to, perused and passed around by readers. A custom magazine or e-newsletter can become the cornerstone of your marketing strategy, allowing you to stand out from the competition and have a more profound relationship with your customers. Perhaps, that’s why marketers in North America spend $30-billion+ per year on custom publishing.
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In addition to our own award-winning magazines, we develop and manage client-owned magazines. Let us create one for you. We would be pleased to hear about your specific marketing challenges in order to discuss some creative custom media solutions.
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We’ll work with you to create a custom e-newsletter branded with your company’s name on a topic of your choosing. It’s a great way to strengthen your profile within the industry, drive traffic to your website and maintain your relationship with existing customers.
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Growing a business through the creation and delivery of proprietary editorial content that customers actually look forward to receiving is the new gold standard in business-to-business marketing, and one which savvy marketers have already embraced. This whitepaper examines what it takes to create content, whether in an e-newsletter, magazine or online format, and how marketers are using it to beat the competition and grow sales.
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