With the highest concentration of presidents and owners, and C-level executives, we offer some unique opportunities to reach Canada’s SMB market.


ONLINE AUDIENCE REACH
Unique visitors per month 620,000
Email newsletter subscribers 156,000
Unique Email addresses 108,000

Key Demographics


86% specify, recommend or purchase products and services for their company
82% are either a manager, owner, professional or executive
50% work for a company that has annual revenue in excess of $5 million
25% have an annual household income over $250,000; 62% over $100,000

Professional Demographics

Personal Demographics »

NUMBER OF EMPLOYEES
1 - 9 30%
10 - 499 60%
500 - 999 5%
1000+ 5%
SIZE OF ORGANIZATION BY REVENUE
Less than $1 million 23%
$1M - 4.99M 18%
$5M - 9.99M 8%
$10M - 49.99M 15%
$50M - 249.9M 11%
Over $250M 16%
Not-for-profit organization 9%
JOB FUNCTION
Owner/Partner 21%
President/C-Level Executive 15%
Management 31%
Professional (Engineer, Architect, Lawyer) 15%
Other 18%

Personal Demographics

Professional Demographics »

EDUCATION
Bachelors Degree 35%
Master Degree 10%
Doctorate 34%
PERSONAL INCOME
$50K+ 94%
$75K+ 78%
$100K+62%
$150K+44%
$250K+25%
AGE
35 - 49 years 47%
50 - 64 years39%
GENDER
Male 74%
Female26%
TRAVEL
76% have taken 1 or more pleasure trips in past 12 months, and 46% - 3 or more business trips
VEHICLES
65% own 2 or more vehicles per household
WEALTH MANAGEMENT
own their own home 88%
have an RSP89%
plan to retire in the next 15 years60%
have a line of credit78%



Read our storybook about fearless Media Planner, Alice, who traverses Medialand in search of a secret that will save her agency. Learn More»



Marketing to SMBs


WEB ADVERTISING

Reach 620,000 unique visitors to B.I.G. websites. Visitors scan our daily news stories, read business and lifestyle features, network with their peers, and more. Ad Specs »


EMAIL NEWSLETTERS

Reach the over 156,000 business readers who subscribe to our email newsletters. Advertising opportunities are available. Ad Specs »


EMAIL BROADCAST

Email a marketing message to 108,000 affluent business professionals. This is a unique opportunity to tell your story to our business readers. More info »


ONLINE SUPPLEMENT

We’ll create an Online Feature Supplement for you, branded with your name and supported by an comprehensive email campaign and online banner program.

By sponsoring editorial that our readers want to read, you will succeed in grabbing their attention, and influencing their behaviour.
More info »


For more information about marketing opportunities, please contact: Kim Rattray, Business Information Group 416-510-6751 or email krattray@bizinfogroup.ca